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Mobile vs Desktop SEO

Mobile vs Desktop SEO
Mobile traffic has overtaken desktop traffic but we are yet to rethink our SEO strategies to be mobile specific

Mobile and desktop SEO both require very different strategies, so it is not surprising that they will both provide some very different results. Today, people are shopping both on the move on a mobile and in their homes using a desktop computer, so website or blog owners need to be considering both these factors when optimising their website.

Over the years, mobile search has picked up considerably, with research by SEOTribunal showing that 58% of all searches coming from a mobile device. Additionally, 40% of people are now only searching only on a mobile device, and will not use a desktop computer at all. Since so much traffic is occurring on a mobile device, it makes sense that businesses should be using this to their advantage.

General or Specialist

It might be tempting to think that those techniques that you use for a traditional site will also work for mobile SEO, but this is not strictly the case. Although it is still SEO, they need to be treated as separate entities. Take going to the doctor as an example. You are able to go and see a general doctor, but you are also able to go to see specialised doctors that specialise in different areas. They will each have a different technique that will treat different issues better than just a regular doctor would. Let’s take a look at the key difference of mobile and desktop SEO.

Search Behaviour

Search behaviour between the two devices are very different, as generally using a mobile device will have a different context for the search. Business owners should try and figure out what their customers are searching for, and do some mobile keyword research to make sure that you are including the right ones in their content.


A mobile users is likely to be highly engaged, as they are constantly on the go. They won’t be interested in scrolling through tons of search results, therefore reaching the top spot is an even more desirable position.

Ranking Algorithm

Both desktop and mobile SEO have completely different algorithms, so that the search engines are able to provide an even better mobile user experience. This wouldn’t be possible without major changes to their algorithm.

Some Statistics

The infographic below outlines some key statistics related to SEO in 2018. These can be used to identify areas within mobile and/or desktop SEO that you optimise for your website.


So now that you know a little more about mobile, desktop and general SEO it's time to put your new found knowledge to work on your website and then watch it rise up the rankings. 

If would would still like to know more you can read our other SEO articles on Image SEO, Image Optimisation For The Web, Top SEO Tips and Web Design Tips From A Professional Web Designer.

Interior Design Flooring Tips & Inforgraphic

Why flooring is an important part of interior design
Flooring is a key area of every interior design project that is often overlooked

Most people have been to a loved one’s home previously when they’ve been having refurbishments carried out and have seen an array of colour swatches all over the walls. We often put so much thought into the colours of our walls and decor as a whole, but one thing we never seem to pay much attention to is flooring. We may just walk all over it but it accounts for almost a quarter of the surface area of a space and therefore justifies due consideration for every interior design project.

Why flooring is an important part of interior design

Flooring is one of the most important aspects of interior design because it acts as a base for the overall feel and aesthetic of a room. It’s often a feature that many people ignore when renovating, but flooring doesn’t have to be boring.

If you’re opting for a rustic yet modern feel throughout your home, distressed wood could be just what you’re looking for. 

Don’t be afraid to get creative with patterns and colours when deciding on your perfect flooring. If you’re opting for a rustic yet modern feel throughout your home, distressed wood could be just what you’re looking for. On the other hand, if you’re hoping to create a comfortable and more homely atmosphere, carpet may be more suitable.

However, it’s not just the aesthetic of the flooring and the atmosphere of your home you need to work on, there’s a few other things you need to consider too...

A few considerations for choosing your perfect flooring

One of the main things you need to think about before purchasing flooring is your budget. Carpet is usually less expensive than wood and it costs less to fit. However, if wood flooring is what you would prefer, there are plenty of lower cost options – so don’t be afraid to ask for help.

Carpet is usually less expensive than wood and it costs less to fit. 

Our infographic outlines some more top hints and tips you can follow and walks you through the entire process of choosing your perfect flooring step by step. We’ve even thrown in a few killer statistics about the flooring market too. Check it out below and let us know what you think!