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There is more to web design than just code

Once you’ve created the perfect looking website, the next step will be to get traffic to it. It must be very frustrating to have a unique site without any visitors, but one needn’t worry about this. This could only be the result of you not applying techniques that are essential to you having a successful website. In order for your website to flourish, consider some of the following key tips to get traffic moving just the way you’d like it.


1. Have an SEO Strategy

For you to generate traffic, web users need to find your website. Search Engine Optimization (SEO) boosts the ratings of your site on Google, pushing it higher up the electronic hierarchy to make it among the first websites to pop up when someone searches for related keywords. Without an effective SEO strategy, users won’t be able to find your page when they enter relevant queries in a search engine. 

75% of users never scroll past the first page of search results which makes SEO very important – if you’re not part of this first page, how will potential viewers find your webpage?

Keywords are important i.e. you need to know what keywords and terms your audience will be searching for. It is important that you are aware of target keywords and how to link them with relevant pages on your site. Make sure that these keywords are relevant to the page that they’re on, because relevance scores in Google and other search engines will affect your page ranking. Overuse of certain keywords will have your readers lost and Google will penalize you in their ranking system. Google Analytics and Keyword Discovery websites are amongst some of the useful tools that will help with keyword phrases for your website.

Posting content that is relevant to your target audience is also vital. You can use blog posts, articles, videos and eBooks material for this. However, don’t let Google notice that your writing is purely geared for search engines. Google have developed algorithms that can spot automated and inorganic content from a mile away, so it’s important to keep your content organic.

Link building is one of the most important aspects of SEO. You can link to your own content but you can also have external websites that link to you (inbound links) or links on your webpage that direct users to external sites (outbound links). The correct use of internal and external linking tells Google and other search engines which pages on the internet are more important and relevant. Try to get other websites to link to your own content and try to provide links on your website to other domains to boost your SEO. 

Be smart about how you do this – you’ll get more SEO ranking benefit when you have both inbound and outbound links to or from authoritative websites rather than sites that no one cares about. People care about what authoritative websites say and do, and people value their content – websites that receive more inbound links from these sites will rank higher in search engines. However, if you completely flood your website with links to authoritative sites, this will be obvious to the SEO algorithms and your website may not rise to the top of the ranks as a result. Also, it may be very time consuming to acquire good inbound links, so prioritise your efforts. Pay attention to your variety of inbound and outbound links, where the links and going and where they are coming from.


2. Navigation

Make your site easy to navigate for your users. Design the site so that a reader will access the content fast. Do not clutter your homepage with so much content that hides the vital information. Keep in mind that the attention span of a viewer is only a mere eight seconds, so once they visit your site you need to capture their attention immediately. A great way of doing this is to include icons that will direct a reader to the information they desire such as a video, photo or article. Your page should not overstretch in terms of content length, scale it down to what is relevant. Remember the phrase “Quality, not quantity”.

Also, make sure your site is easy to navigate by search engine programs that determine your SEO. Paying attention to the names of your URLs will also allow search engine Spider programs to “crawl” through your pages better. Make sure you structure your URLs so that these Spider programs know where they’re going, for example:

Unstructured URL:

www.website.com/store/products/View?ID=1237863product=134987&locad=323

Structured URL:

www.website.com/products/cars


If a website is easier to navigate for search engine programs then you’ll move higher up in ranking systems. To create better navigation you can also find and delete broken links, generate sitemaps and use online tools to assess crawling ease.


3. Research

Research is key
Know who your target reader is, what they want and how to get them to your site. What is your target reader’s demographic? Are they teenagers, middle-aged or elderly people? What is their field of practice? Do they like controversy and scandals or are they into love stories? Answering these questions will help you to develop an effective online strategy. Stick to one type of reader because if you target them all, you will end up losing all of them.

A great way of knowing what your readers want is to see what kind of viewers are coming to your site. If you know who’s coming, you’ll be able to adapt your website to suit their needs. Once your website is up, use free tools from Google Analytics in order to track your viewers. You’ll be able to see many things such as who is visiting your website, where these people are coming from, how they are getting there and what devices they’re using. 

Knowing this information will allow you to find out if you’re attracting your target audience or not. If you find out that you’re not attracting the right target audience, you’ll want to understand why that is and make changes to correct it. You’ll be able to develop better strategies and ideas to be able to attract the correct audience you want.



4. Be Professional

Let your website reflect its developer and designer. It goes without saying that each site should be professional, so pay attention to detail. It should not look like everything was thrown together in a hurry. A reader will immediately skip your site if the first thing that they see is poor layout and design. 

The theme color, font size, and content setup should look like the work of a professional. A reader will not take your site seriously if they think that no time, money or effort went into creating it.

Once you have a specific target audience in mind it can also be helpful to research websites that are similar to yours. Assess your competition – who are your main competitors and what have their websites got that you don’t have? Looking around at what else is available will give you some interesting insights and ideas about how to improve your own website. Go further than a short Google search – dig deep online!


5. Avoid Sales Jargon

Yes, of course, you want to make money from your site but do not make it too obvious for your readers to see. What is written for sales on the print will not work for web content. “Order our product here” is more acceptable rather than “our products are the best.” A reader will switch from your website immediately if they notice that it’s more of an advertising site and not the informative one that you had promised. 

Some words and phrases are also just not understood by anyone, or worse, they don’t mean anything to the viewer at all! Think carefully about the meaning of the language you’re using. If you sound too smart or if people can’t understand the meaning there will be less interest.


6. Mobile Friendly

Mobile optimization

Mobile users log on to websites with their phones more than their computers. 80% of the internet users own a smartphone making them an excellent target for online content. Tailor your website to satisfy the needs of all its visitors. Once a reader has a problem accessing your site through any of their devices, they will visit your competitors instead. Google’s own research has found out that 61% of users feel this way.

It’s easy to make slight changes to your site in order to make it mobile phone friendly. With a restricted amount of space, it will be important to simplify your site so that things can easily fit on a mobile screen. If you’ve got small fingers it’ll be much harder to tap a small text on a small screen. The amount of white space is also important. When designing a website you can have a tendency to squeeze in as much information as you can, but this won’t look good on a tiny screen, so keep plenty of space in the design. 

Try not to use any pop-up windows because these will come up in new tabs that will take up the whole of a mobile device’s screen space, which can be off-putting to a viewer. If you do decide to use such pop-ups, make sure you give clear instructions to users about how to navigate their way back to the page they linked from. Also keep in mind to match the branding of your standard site to that of your mobile site because even though your site will be “moving” to a smaller screen, you don’t want it to lose its touch.


7. Focus on the Readers

If your content is interesting to your readers, you’ll increase the chances of them visiting your website and linking to it. In turn, such linking will boost your SEO. Do not focus too much on the technical side of the site but also think of your visitors. Write keyword phrases so that they are recognized as part of the topic and not just to boost your SEO rankings. Don’t fall into the incorrect practices such as using a single keyword more than twice in one paragraph.

With a large amount of content already out there, “quality content” should be the number one focus.

It goes without saying that all content needs to be properly proofread to ensure there are no mistakes, by reputable editors if necessary. As the focus has to be on your viewers, don’t try and accommodate all viewers’ needs and make sure you don’t lose your voice and message. Make content shareable but also consistent with the message you’d like your site to bring.

Once you have some decent content, you can diversify the next batch available to give your viewers something new to look forward to. Diversity will also allow for more ways to reach potential viewers. If you’ve been writing a lot of blogs, try publishing a few infographics on Twitter or other social media with clear links to your website or even some videos. Add a bit of variety and spice to your website through a variety of content. Your existing viewers and new viewers will be sure to appreciate it!


8. Update your Content Regularly


Ensure that the website uploads new content on a regular basis, but not just anything, real engaging content that adds value and is of use to the reader. When a visitor finds no recent posts in a while, they will go and look for information elsewhere. If you’re in need of ideas, research trending topics and emerging issues to get ideas on what to write about. 

A reader will log in to your site on a regular basis if they are confident that they’ll be able to access new content that is useful to them. Your content will be great for keeping interest, so keep it informative for your viewers, but don’t lose sight of a call to action – you don’t want your viewers to read your content and then run away. Including links to join mailing lists, subscribe or receive further updates can bring those users back in the future and wanting more.


9. Write for Everyone

The online community is international. Not every person that visits your site is smart. Keep in mind that your website’s viewers understanding of the English language varies. Keep it simple and coherent – do not use complex terminologies and words to impress a few readers whilst potentially losing a whole lot more. You want your users to get what they’re looking for, not to feel challenged by what you present them. If it’s too difficult to understand your message or content, a viewer can always head elsewhere.


10. Include Sharing Options

Include sharing options

Having a reader visit your site and enjoy your content does little. Give your visitors a chance to share your content with their friends and followers on social media. This works well for you as it generates traffic to your website and brings in new subscribers. If you’d like viewers to be able to share your content, you’ll have to do a little research in your own time, but this can bring a lot of benefit. 

If you’re sharing on social media, make sure you send it out at the correct times so that more people can see and share, such as in the evenings during the week. Make sure that your website content includes the relevant social media sharing buttons so that users can share with one click. These buttons to facilitate sharing are slick and easy to implement into a website’s design, at no cost to you.


Conclusion

Knowing how to make a website is only the first step to success. Ensuring that it is successful is the hard part of it. Always test that your website is running smoothly on a regular basis to give your visitors an easy navigation time when they log on to your site. Simple log in errors and lengthy loading times will make you lose readers to your competitors. Use a professional and reliable web service provider to host your website so that you know it’ll be problem and error free. Do your research, determine who your users are, who they will be and what they want – this will allow you to make the changes to your website and design. Time to get to work!


Author's Bio:

Kevin is a professional educator and a private tutor with over eight years of experience. He is also a content writer for various blogs about higher education, entertainment, social media & marketing. Currently, Kevin works as a part-time writer for eliteessaywriters.com. During his off time, Kevin enjoys traveling and cooking. Feel free to connect with him on Twitter, Linkedin & Google+.


eCommerce Conversion Rate Tips and Tricks
eCommerce Conversion Rate Tips and Tricks

The ultimate goal of any online business is to have a great conversion rate. That means to get as many of your visitors to complete a desired action on the website. For example, for online stores, that means to get more people to complete a transaction. That is how you measure the efficacy of conversion marketing.

As an example, if a customer decides to abandon their online shopping cart, the seller would often make some special offers include a discount code or free shipping in order to convert that visitor into a paying customer. Or perhaps the company would try to recover this visitor through another online engagement method, such as reminding her via email or even using a proactive chat to help the customer through the purchase process.

As an online business, this is a long-term investment that you can make to improve your online customer service channels, your site flow, and the entire customer experience.

Additional tips to increase your conversion rates are to keep your homepage simple and the website navigation user-friendly. If you make sure that the structure and the site navigation can be used with minimal effort, you are already doing a great job. Naturally, placing a discount code or two on the homepage itself could also significantly increase your conversion rate.

When a visitor decides to look at the details of a certain item or a certain service that you offer on your website, another great method for increasing your conversion rate is to generate some user reviews of the product or the service that you are selling.

This means that after a customer receives their item or service, they should be able to provide feedback, both on your website and on the purchase that they’ve made. They can write about the quality of the purchase, their shipping experience, the way product that was advertised beforehand and anything else they’d like to include. Then, when another person visits your website and is interested in the same product or service but is not sure whether to make the same purchase, she is going to be convinced by that review that your previous customer left.

Two other extremely important tips to include in your website are a PayPal button and the feature to have customers checkout as guests.

The first one is going to increase your mobile conversions by up to 34% because most of the world uses PayPal already, and the transactions via PayPal are simple and confidential. This also means buyers won’t have to go looking for their credit card and then go through the hassle of inputting all their information to make said purchase. Because if they’re buying something on impulse, research shows that they are likely to change their mind if they have additional steps that they need to do before they finalize their transaction, which results in your business losing a customer. The same idea goes behind allowing people to check out as guests.


See the infographic below for more tips and tricks on how to increase your business’ conversion rate.




Infographic URL: https://websitebuilder.org/resources/conversion-rate-Optimization-Hacks




best free 3d modelling software
The best free 3d modelling softwares available

There are a large selection of quality 3D software packages on the market but unfortunately many of the top applications available cost hundreds or even thousands of dollars.  However, there are also number of free 3D softwares out there for hobbyists, independent filmmakers and animators, freelance designers, architects and game developers who don't have the budget for expensive software.
Web Design Tips from a web design professional
Essential Web Design Tips... From A Web Design Professional

This is a guest post by Jennifer Scott, read more about Jennifer at the end of the article.

Let’s face it; there are a seemingly infinite number of websites currently hosted on the internet. At a current count, there’s actually around 1.3 billion, meaning that it’s safe to say that competition is fierce when it comes to making your website stand out from the crowd. So, when was the last time you consider the effectiveness of the design of your website?

Are users coming to your website able to tell exactly what your website is all about as soon as they land? Are users able to find the content or products they are looking for quickly and easily? Are you profiting or succeeding in the purpose that your website sets out to achieve?

If not, the chances are that you’re going to need to make some adjustments to your website’s design. Nowadays, there’s more and more emphasis on the User Experience of a website, a term that that is becoming increasingly common.

This is mainly because Google, the biggest search engine giant, has the sole purpose of giving their users the best online experience they possibly can, hence contributing to their success. However, if you’re not giving your users the best user experience possible, not only will Google lower your SEO ranking, your users will also take their business and online activity to one of your competitors.

Today, I’m going to talk you through everything you need to know about website design and share with you some of the best tips and tricks of the trade that I’ve discovered throughout my many years in the website design industry. This will help you address any design problems you may be facing, assisting in getting your website off the ground and helping you to boost your user experience and, therefore, your overall success.


#1 - Get Organised

Despite the creative nature of web design, organisation is still one of the most key skills

Perhaps the most important point to kickstart my list is telling you to get yourself organised. Design a website plan and research your target market. Instead of jumping straight into designing your website, take the time to check out your existing competition to see what they are doing and how their buyer journey works.

With that in mind, how is your buyer journey going to compete? All this takes is getting several bits of paper and literally mapping the journey of a user from your homepage to the final page where they’ll make their purchase or find the content that they want to read.

Planning your steps and web pages in this way can help you streamline and enhance your customer’s journey and your user experience.


#2 - Aim Only for the Highest Quality

I see too many websites on my internet travels that fail to address or meet the standard expectations that typical internet users today expect. There are many elements that either used to be popular on websites and aren’t anymore, or simply shortcuts that designers have taken and now directly affect the quality of the website.

For example, using complicated and slow-loading page transitions or animations only harms the user’s experience on your website. Sometimes you might find that your content is too wordy and therefore boring your user, forcing them to leave your website. Another popular problem I see all the time is websites using poorly implemented stock imagery.

Statistically, an internet user logs onto a website and has an attention span of around 8 seconds. If your website is slow loading or screams poor quality using the factors above, they’ll simply leave, and you’ll have missed out on a potential lead.


#3 - Mastering the Art of Content Writing

web design content writing
Content is king. Design is great but at the end of it all good content is key.

While the graphical and functional side of your websites is extremely important, it’s vital that you never overlook the importance of the content itself. Whether you’re designing a website for yourself or a client, the copywriting on every single page needs to be perfect in order to provide the best user experience.

For example, having poor grammar in your content can lead to your text becoming illegible, a sure-fire way to send users in the opposite direction. In this case, you can use online tools and grammar checkers, much like Via Writing, State of Writing, Academadvisor and Grammarix to check your content to ensure it’s perfect.

As a website designer, it could be safe to say that your writing skills are not your best trait, but it’s important you realise this in order to avoid these problems. If this is the case, never fear. There is a tonne of professional copywriting services out there that can help you write your content while you focus your energy on the design. Some of the leading copywriting you could use include UpWork, Best British Essays and UK Top Writers.


#4 - Using the Right Visuals

As I briefly mentioned above, it’s important that you avoid low-quality ‘stock’ images on your website because it gives a kind-of ‘tacky’ appeal to it. To elaborate on this point, the images are just as important as the functions, features and written content of your website, in some cases, even more so.

When choosing which images to use on your website, you first need to find the right balance between high-quality/resolution images but also that load quickly. While it might be tempting to upload a stunning 4K picture, this will take ages to load on a mobile device, making it pointless.

You also need to make sure that you’re using images that are relevant to the content and page of the website that the user is on. Relevant images help to add a new visual layer of understanding and communication to your web pages, rather than just being an element that tries to look nice.
“If you want to really stand out from the crowd, and the rest of your competition, I found it was a highly effective method to produce your own photos in-house as this has a much more personal feel and you can use the exact style of image that you’re after,”
explains Damian D. Montalto, a web designer for Best Australian Writers.


#5 - Don’t Hide White Space

white space in graphic design
White Space is key in all forms of design.

As a website designer, it’s easy to fall into the trap of trying to make every single aspect of your website attractive and engaging to your users. However, it’s important that you never underestimate the power of white space, more commonly referred to as ‘negative space’.

Using white space on your website allows you to professionally and cleanly divide up certain sections of your website, making it clear and easy to follow, understand and, of course, navigate. Although it may seem like you’re wasting precious pixels, especially when it comes to your homepage and the first things that your user sees, but a cleaner and easier to digest web page provides a far better user experience.


#6 - MOBILE OPTIMISATION

This is one tip I simply cannot stress enough, and it still shocks me how today there are so many active websites only that haven’t been optimised for mobile devices. It’s actually shocking. Here are the facts;
  • 80% of all internet users own a smartphone 
  • 61% of all users say they would never return to a website that wasn’t mobile optimised 
  • Over 50% of all internet traffic comes from a mobile device 
  • The average time spend on a mobile device per day is 7 hours 
These statistics speak for themselves. If you’ve ever been on a website from your own mobile device where you’ve had to pinch and zoom to access different features while trying to find the perfect balance so you can read the text clearly, you’ll know what a poor experience this is and why you’d never go back.

What’s more, failing to optimise your website for mobile devices is a no-no in Google’s SEO rulebook, and it will damage your SEO ranking, pushing you down the search engine results page.


#7 - Test, Optimise, Repeat

Just because you’ve finished designing your website, that unfortunately doesn’t mean that your job as a web designer is complete. After you’ve finished your website and before you launch, it’s important that you rigorously test your website to ensure all the features and pages are working perfectly. Of course, you don’t want people to come to your site only to find that it isn’t working properly.

After you’ve launched, however, it’s important that you keep checking back to your website to see what people like and don’t like. Are people reacting to your features in the way that you wanted them too or are they getting stuck and lost on some of the pages, potentially costing your business?
“About a year after we launched, we implemented heatmap software that showed each page and how long a user was spending on each page and where they were looking on the page. This allowed us to see exactly where users were stopping on a page and how we could tweak things to provide a better user experience,”
shares Ben Taylor, a web designer for Top Canadian Writers.

Keep refining and researching you make sure everything is in order and make small tweaks to make sure everything runs perfectly. Even years after your website has launched, it’s important to keep checking back regularly and to keep everything updated.

About The Author:

Jennifer works as online editor at UK Service Reviews. Also, she is a business developer that works in different areas of education, technology, security and various types of online marketing. Prior to business developing Jennifer was consultant at Deloitte, and managed security services provider and developer of a wide range of security solutions.



Unusual Menu Designs You Will Want to Copy
A great menu design can have a huge impact on your restaurants overall image

A great menu is much more than a variety of choices and readable font. The way a restauranteur presents the food items on the menu can greatly influence the choice of a meal of the guest. Creating an inviting design for a menu is vital for everyone in the restaurant industry.

best free image editing software
The best free image editing software for you

There’s no argument about it — Adobe Photoshop remains the best photo-editing software on the market. But unless you’ve undergone formal training, it’s a difficult program to master, and it’s not the cheapest of options out there. That’s why we’re taking a look at the best free photo-editing software on the market, each of which provides much of the same functionality as Photoshop but without the associated fees.
Create a multilingual website
English is not the only language out there, so why only design a website with one language in mind

As a modern society, the human race is continuing to grow, expand and connect to one another more instantaneously than ever before. In just a click of your mouse or a tap of your finger, you can be reading about the entire life and legacy of another human being that could have existed hundreds of years ago.

It’s amazing when you think about.

However, with such a connection comes the problem of language barriers. While you might be writing your content in English, statistics show that only 20% of the entire world population actually speaks the language, meaning your website is relatively inaccessible to the remaining 80%, which equates to around 6.6 billion people.

So, to counter this issue, you’ll want to design and build your next website as a multilingual platform that’s accessible to people around the world, or at least your target market. But how you do go about doing this? What problems and milestones will you need to overcome and what features does your website need to include?

To get you off on the right foot, here’s a complete guide to everything you need to know.

Getting Started

To start with, the first thing you’re going to want to consider is not actually the building of your website, but the content itself. You’re going to need to get it translated. Of course, translation services, such as Google Translate, are constantly improving and are updated or a near-daily basis.

However, these services definitely aren’t reliable if you’re looking for a professional finish. Ideally, you’re going to want to hire a human translator to edit and convert your content properly. For this, you have multiple options available.

Firstly, you could use translating companies such as International Translating or Big Assignments to translate your content for you on your behalf. This is of course if you have the budget. If you’re translating hundreds of pages of content, this can prove quite expensive, and you’ll need to find another way, perhaps by hiring someone long-term, such as a freelance translator from Upwork or Ukwritings.

If this is the case, or you plan on translating your content yourself, you’ll need to remember to proofread your content for errors, so your website remains professional. According to recent statistic, 59% of people said that they won't trust the company of service which has errors and mistakes on their website. So proofreading and editing is vital for your business reputation.


Implement Language Change Features

Of course, no multilingual website would be complete without the ability to actually change the language that the viewer wants to read your website in. Most commonly, you’ll notice that a lot of websites use a traditional drop-down menu which is clearly visible in the header or footer of the website.

In theory, you can put it wherever you want, but you want to make sure it’s clear and easy to see as soon as your website loads as people accessing your website will want to change it straight away.

Another key element to consider at this point is adding flag images to your drop-down menu. While this is a graphically powerful element to include, there are a few problems that come with this approach. Most notably is the fact that flags represent countries, not languages and many countries will have more than one official language.

Finally, you’re going to want to make sure that you refer to each language in its own language form, for easier identification purposes. For example, German should be referred to as ‘Deutsch’, French as Français, and Spanish as Español.

Checking Your Readability

You may not speak multiple languages but you can still create a multi language website with the right tools

While you may invest a lot of time in choosing fonts for your website and you’ve chosen one that looks clear and precise for your English readers, it’s important to make sure that the font will still be as legible when it comes to another language.

Sarah Stanford, a translator for Paper Fellows shares...
“One of the biggest problems that trip up multilingual websites up is choosing a fine and relatively small font that went translated, the symbols that appear in certain languages, such as the ‘n’ in ‘Español’ can become unreadable”

To alleviate this problem, be sure to check your character encoding, typically found in the head of your page. If your website is using Unicode, UTF-8 may work perfectly since it supports multiple languages, helping them to maintain their readability.

Reading Line for Line

One of the most common misconceptions that people have regarding other languages is the fact that languages don’t have a reading direction. However, the script in which the language is written in does. For example, Arabic script is read from right to left (RTL) whereas English and other European languages are left to right (LTR).

Of course, the vast majority of languages do read LTR, but if you include language settings for those who read RTL, this is something you’re going to need to consider. To achieve this easily, you simply need to mirror your website pages, which includes everything.

This means your menu bars, your icons, the layout of your navigation menu, the buttons and even the scrollbars will all need to be flipped and mirror what they are usually. Fortunately, there are a number of ways you can do this using basic code which can be found online, depending on what code you’re using to build your website.

Customising Your URL

Another important factor you’ll want to consider is the URL that your website is using when it changes the language. A country code top-level domain, more commonly referred to as ccTLD, are all linked to specific countries. For example, .fr is France and .es is for Spain.

This is such a vital part of the process that you’ll need to remember to complete since this is how search engines will help users to find the content they’re looking for. If you don’t implement it, users won’t be able to find your website easier. Of course, this will eat into your budget, but the ROI is worth it in the long run.

For more information on using ccTLD, as well as for your sub-domains and sub-directories, check out this Google guide on the matter.


Creating a Multilingual Store

If you’re creating a blog with content, this point may not concern you, but if you’re creating a multilingual website that sells products, this is very important as there are a few aspects you’ll want to consider.

Firstly, are all the products that you’re selling on your store available in all the countries you’re trying to sell in? If not, you’ll need to find a way to make certain products only available in a certain language, but of course, this solely depends on what framework and store platform you’re using.

Tom Dewis, SEO-expert at Ox Essays shares, 

What you have to consider is the currency options that are available to your customers. The cost and price tag of each product will need to be converted automatically in regard to the language that is selected, or using a clearly placed drop-down menu where users can choose their preferred currency.

Finally, you’ll want to consider your posting and delivery options. For example, if you’re not going to be able to sell products in France, you need to make this clear in your terms and conditions.


Consider the Details

This is one point that will solely depend on the content of your website and blog, but it’s definitely worth bearing in mind throughout the entire building process. Many cultures will have a different outlook on certain subjects in life, for example, sense of humor, sexuality, gender equality and symbolism.

When translating your content, be sure that you won’t offend anybody’s beliefs with the content you’re posting to avoid it becoming a problem in the future.

What’s more, if you’re using Captchas on your website, have you investing time in making sure the Captchas are in each language rather than just in English? The same if you’re adding citations to your website for this process, be sure to use tools like Cite It In to make sure they’re correct.

Finalising Your Content

Now that your website is nearing completion regarding the multilingual side of things, you’ll need to invest time in finalising your content to ensure that it’s perfect for release. The first thing you’ll want to do is to make sure that all your content has been translated properly.

One simple way to do this is using a tool for Easy Word Count. Using this tool, you can copy and paste in your original content and then your translated content and then refer to the word count. If the word counts are roughly the same, give or take a few words, you’ll know that nothing has been missed during the translation process.

Secondly, you’re going to want to check your translated content to make sure that it doesn’t breach any plagiarism requirements. While your original content may not be plagiarised, your translated copy might be. However, this is easy to check using plagiarism checking services like Academized or Plagium.

Conclusion

In reality, there is a tonne of features and aspects of your website you’ll need to consider when designing and building a multilingual website, but this will solely depend on the kind of website you’re building, its purpose and the industry that you’re operating in.

However, this article has covered the majority of the basics that you’ll need to consider and should give you the best shot at creating a successful multilingual website.


About The Author

Brenda Berg is a professional with over 15 years of experience in business management, marketing and entrepreneurship. Consultant and tutor for college students and entrepreneurs. She believes that constant learning is the only way to success. You can visit her personal blog at Letsgoandlearn.com



Common Graphic Design Mistakes
Common Mistakes New Graphic Designers Make - And How To Avoid Them

No matter if you are a new graphic designer that's looking forward to landing a first gig or a steady job, or you are the one in need of graphic design, the most important thing is to make sure that the job is done right. Some of the most common mistakes can be overlooked, and even though they are basic, they can cause a lot of harm to the end result.

The difference between good and bad graphic design is a subjective thing to an extent. However, there are some basic rules that must be respected. In the end, a good graphic design has the power to communicate clear information and inspire responses and this is something that is essential. So, in order for the designs to be effective, you must make sure that you avoid making these mistakes.


Missing The Point

Although there is no formula that helps a graphic designer always deliver designs that will leave an impact on 100% of the people looking at it, you can still reduce mistakes to a minimum by finishing your homework and seeing some examples of good designs in a similar niche. 

The focus of the designs should be on the brand for which they are made and not the personal preferences of the designer. Considering the industry, the audience and the brand is essential for delivering effective designs.

After a few years as a designer you can look at the successful examples that customers loved and gave great feedback on. Analyse those projects/campaigns and learn why a certain strategy worked or not. This is how you will be able to learn what suits your target audience and how your designs can be relevant to them.

Solution:

Sit down with the client and set out a short but specific brief detailing the key requirements that the design must meet. Then follow that brief, checking on it regularly during the course of the project to ensure your not straying off track.


Too Many Fonts

Always try to use a minimum of 2 fonts and a maximum of 3

Combining and using different types of fonts can be fun for the designer, but if you put yourself in the shoes of the viewers, you will realize that this has no value to them. When a person is reading a paragraph where several fonts constantly change, they will find it difficult to understand what is written.

This can easily tire out the reader and annoy them. In these situations, people will simply turn off the content and go somewhere else. A general rule is to stick to a maximum of three different styles of fonts on a single layout. Still, this is only if you really have the need for emphasizing three different things.

Have a look at FreeDesignStuff.net for a review of the best websites to get free fonts for your design projects.

Solution:

Stick to the basic rule of  always try to use a minimum of 2 fonts and a maximum of 3. You can also get help pairing fonts at websites such as fontpair.co or typ.io


Too Many Stock Images

A lot of people turn to using stock images because they are cheap, or free, and they can save you a lot of time and work. Although using stock images is not wrong, using too much of them could actually ruin your designs. First of all, when it's obvious that you are using a lot of stock images the project will look cheap, and sometimes even unprofessional, after all, anyone can get their hands on a stock image. 

Stock images are also so common that they will make your design blend into the background. Think of the attention grabbing techniques, one of which is original. An original image will always stand out when compared with any stock image.

To a lot of people, it might seem like you are just stealing stuff from somebody else and this is not a good sign. Additionally, stock images are not uncommon as you might think and if you use a lot of them people will recognize them, which is also bad for the overall effect of the design.

Solution:

It's obvious really isn't it, you need to make or take your own images. Or at least edit them to suit.


No White Space

White space is important in graphic design - maybe not this much though!

Proximity is an essential design principle. All of the elements that you have in your layout should be grouped with visual logic. This is how people will better understand the information displayed and make the connection between different items in front of them.

One of the biggest mistakes is to splatter content everywhere around a page and make the whole design look cluttered. This way, you won’t be able to communicate information properly. 

Solution:

Don’t be scared to leave white space around your elements and give them more room to be recognized and acknowledged. People tend to scan images and text first before deciding whether or not to focus on it for longer so by giving the important elements of a design some space they can help draw a viewer in for a further look.

Design Overkill

New Designers are especially guilty of this. They have likely been studying for years and are keen and eager to show off all their skills so they can tend to overuse filters and effects in an effort to show off. Stick with the design principles

It's important to remember the design is not about you or your skills. Always focus on the products, service or event that you are designing for and ensure the design is what's best for them and not what's best for your portfolio. "Function before form" is the key mantra here. Sometimes that will involve showing of some cool techniques and graphic effects but often less is more. 

Solution:

Try to set out specific guidelines at the outset of the project with your client to help keep you in line. Even if the client gives you free reign over "artistic styling" it is still important to do what's best for them. 


Conclusion

By making the mistakes mentioned above, even some of the best ideas could get lost and lose their value. However, if you make sure that you don’t do the things mentioned above, your designs will fulfill their primary goal of delivering a clear and concise message to your audience.