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Mobile vs Desktop SEO
Mobile traffic has overtaken desktop traffic but we are yet to rethink our SEO strategies to be mobile specific

Mobile and desktop SEO both require very different strategies, so it is not surprising that they will both provide some very different results. Today, people are shopping both on the move on a mobile and in their homes using a desktop computer, so website or blog owners need to be considering both these factors when optimising their website.

Over the years, mobile search has picked up considerably, with research by SEOTribunal showing that 58% of all searches coming from a mobile device. Additionally, 40% of people are now only searching only on a mobile device, and will not use a desktop computer at all. Since so much traffic is occurring on a mobile device, it makes sense that businesses should be using this to their advantage.

General or Specialist

It might be tempting to think that those techniques that you use for a traditional site will also work for mobile SEO, but this is not strictly the case. Although it is still SEO, they need to be treated as separate entities. Take going to the doctor as an example. You are able to go and see a general doctor, but you are also able to go to see specialised doctors that specialise in different areas. They will each have a different technique that will treat different issues better than just a regular doctor would. Let’s take a look at the key difference of mobile and desktop SEO.

Search Behaviour

Search behaviour between the two devices are very different, as generally using a mobile device will have a different context for the search. Business owners should try and figure out what their customers are searching for, and do some mobile keyword research to make sure that you are including the right ones in their content.

Engagement

A mobile users is likely to be highly engaged, as they are constantly on the go. They won’t be interested in scrolling through tons of search results, therefore reaching the top spot is an even more desirable position.

Ranking Algorithm

Both desktop and mobile SEO have completely different algorithms, so that the search engines are able to provide an even better mobile user experience. This wouldn’t be possible without major changes to their algorithm.


Some Statistics

The infographic below outlines some key statistics related to SEO in 2018. These can be used to identify areas within mobile and/or desktop SEO that you optimise for your website.



Conclusion

So now that you know a little more about mobile, desktop and general SEO it's time to put your new found knowledge to work on your website and then watch it rise up the rankings. 

If would would still like to know more you can read our other SEO articles on Image SEO, Image Optimisation For The Web, Top SEO Tips and Web Design Tips From A Professional Web Designer.



Why flooring is an important part of interior design
Flooring is a key area of every interior design project that is often overlooked

Most people have been to a loved one’s home previously when they’ve been having refurbishments carried out and have seen an array of colour swatches all over the walls. We often put so much thought into the colours of our walls and decor as a whole, but one thing we never seem to pay much attention to is flooring. We may just walk all over it but it accounts for almost a quarter of the surface area of a space and therefore justifies due consideration for every interior design project.

Why flooring is an important part of interior design

Flooring is one of the most important aspects of interior design because it acts as a base for the overall feel and aesthetic of a room. It’s often a feature that many people ignore when renovating, but flooring doesn’t have to be boring.

If you’re opting for a rustic yet modern feel throughout your home, distressed wood could be just what you’re looking for. 

Don’t be afraid to get creative with patterns and colours when deciding on your perfect flooring. If you’re opting for a rustic yet modern feel throughout your home, distressed wood could be just what you’re looking for. On the other hand, if you’re hoping to create a comfortable and more homely atmosphere, carpet may be more suitable.

However, it’s not just the aesthetic of the flooring and the atmosphere of your home you need to work on, there’s a few other things you need to consider too...

A few considerations for choosing your perfect flooring

One of the main things you need to think about before purchasing flooring is your budget. Carpet is usually less expensive than wood and it costs less to fit. However, if wood flooring is what you would prefer, there are plenty of lower cost options – so don’t be afraid to ask for help.

Carpet is usually less expensive than wood and it costs less to fit. 

Our infographic outlines some more top hints and tips you can follow and walks you through the entire process of choosing your perfect flooring step by step. We’ve even thrown in a few killer statistics about the flooring market too. Check it out below and let us know what you think!




If you want to be a web designer then develop these 5 key skills

With the world becoming ever more dependent on online environments it is becoming increasingly more important to have an online presence if you want to succeed in business. For this reason, quality web designers are becoming sought after. That is both a good and a bad thing.

Seeing that web designing is becoming such a popular profession, everyone wants a piece of the action, whether they are good or not. Therefore, you have to stay ahead of the masses and keep your skills up to date if you want to make it as a web designer. Here are the 5 main skills you need to develop to become a great web designer.



1. Know the whole process

Web design is a complex process, and it often overlaps with graphic design. It is therefore very important to be competent in graphic design and know the basic principles of design.

Color is the most basic skill you need to master in order to design eye-catching web pages. Apart from knowing what colors work well, you also need to know what color pallets are popular during a season. You can click here to explore colour theory.

Proportion and spacing are two more design principles that can make or break a web designer. Your customer and also the type of website you are designing will dictate whether you design a symmetrical or asymmetrical page.

You also don’t want to have the page feel cluttered, but you want to use the space available optimally. This will ultimately influence the flow of the page which is another design principle that you need to master.

With all this is mind,it is vital that you are fully familiar with the web design process and over time and with experience you can develop your own process as you discover what works best for you and for your web design clients.




2. HTML

One of the things that sets a part-time web designer apart from the rest is an in-depth knowledge of HTML. This is the foundational language on which all websites are built.

Although there are numerous WYSIWYG (What You See Is What You Get) editors available which help anyone build a website, you will never have a proper grasp of how a website operates if you don’t know HTML. You’ll also have a much harder time figuring out what is wrong if your site doesn’t work the way you want it to.

WYSIWYG editors are limited in their functionality, and you will only have the available tools and formatting options of the specific editor to build your site. If you know HTML, your imagination and skill is your greatest asset. You have absolute freedom in terms of design and functionality when you are skilled at using HTML. If something doesn’t exist, you can create it.

Once you learn HTML you can progress to learn CSS and then JavaScript and then.... The more web related programming languages you know the more options you will have as a web designer and developer. HTML is always the starting point for learning web programming.



3. User Experience Research

Have you ever browsed a website and felt absolutely frustrated or discouraged? The chances are that the design of the page was not done properly. If you want to stand out as a web designer, you need to be an expert on user experience and design according to experience. This is by no means an easy task, and there are a number of routes you can take to ensure proper design.

When you look at an operating system like Windows for example. There is never only one single way in which something is done. The user decides which path works fro them and goes from there. The same applies to your websites.

You will need to create sitemaps and track user habits to determine which design will work best for the users. This is easier said than done and you will need to update a site from time to time as you gather more user data. Google analytics is a great way of gathering this type of data for free.

Once you have gathered and analysed the data use it to improve the user experience which in turn will make your websites more effective.



4. Mobile support

Gone are the days when being online meant that you were either sitting in front of your PC or browsing the web on your laptop. The smartphone and other mobile devices have changed the online landscape and so also the design world.

Anyone will be able to tell you that browsing a traditional website on a mobile phone sucks. More people gain access to the web via their mobile devices than stand-alone PCs or laptops.

Therefore, you need to be able to adjust your design to accommodate mobile browsing. The best way to test whether your site is mobile friendly is to browse your site on a mobile device or use an emulator like Screenfly

In truth you should ideally take a mobile first design approach. This means designing the mobile version of the website first and then scaling it up from there for larger devices such as tablets, laptops and desktop PC's. If you are designing this way you will need to learn about responsive web design and media queries.




5. Continue Learning

There are so many designers that fall into the trap of getting some sort of qualification and sticking with it without doing any further learning. It doesn’t matter how advanced or comprehensive your education is, the knowledge that you gained during your first year of studies will be outdated by the time you graduate.

The tech and online world is continually changing, and if you don’t commit to keeping with the times, you are going to quickly fall behind and become a second-tier designer. You need to stay abreast with new technology to keep your sites relevant. If you can’t deliver on your client's requests due to your lack of skills, they will get another designer.

Apart from tech skills, you also need to be aware of new design trends and be able to adjust your style from time to time. Sign up to our newsletter below and select the web design option to receive web related articles straight to your inbox.




Conclusion

Although you have all the skills in the world, there is one thing that skills won’t give you, and that is passion. You need to be inspired by what you do, or you won’t be able to harness all of your skills effectively. Passion and inspiration is the glue that combines all your skills and makes you a better designer.



About The Author

Howard Robson is an editor at educational portal AustralianEssays. He is interested in getting and sharing new knowledge about different topics, especially education, modern technologies. So, feel free to join him on Twitter and Facebook.

how to improve your website for free
The internet has a whole world of great free resources for your website

If someone told you that you could quickly and easily improve your website and that it wouldn't cost you a penny, what would you say? Probably something like "what's the catch?". Well no catch here as I highlight 10 great (and free) website add-ons that can immediately improve your website.

Signs that you need to update your website
If your website matches any of these signs then it needs updating

The internet is a dynamic and rapidly changing place. It is not enough for a business to simply have a website. In fact your website needs to be fast, attractive and effective for it to be worthwhile having. Here are 5 quick things to check to see if your website is performing or whether it is in need of an update.

A Strong, Distinctive Logo will represent your brand as strong and distinctive

Strong Logo, Strong Brand

Many companies out there require a strong logo to discern them from all the others out there. One of the best ways to do this is to create a powerful logo that engages people and serves as a recognizable symbol of your brand. If you have this, your customers can easily identify your products or services from those of others.

The right logo is an essential part of branding. Think about all the biggest brands: Nike, Apple, Starbucks - they all have great logos that prove their success and make them stand out even when there is no context around them. A great logo will allow you to instantly capture a user’s attention, and let them understand what your brand represents.

Look at the Nike tick. What does this tell you and what can one learn from this logo? It’s certainly recognizable and only created using two skewed lines, so its simplicity is the key to its design. The design indicates a strong sense of positivity and motion that is synonymous with this brand, and its ethos of providing the best sporting equipment. This logo has survived the test of time and has become affiliated with all aspects of transcendence through sports – from basketball to running. Nike and its tick have penetrated all sports markets and much more.

So what is the right logo? You’ll need something that can represent your brand in a visual way, whilst also embodies your company ethos without sacrificing its visual appeal in any way. How can one work to create this perfect logo? We’ve come up with five key tips to help you out.


1. Simplicity Is the Key

Clever design can allow a very simple logo to be effective

Good logo design means that your logo should be kept simple. Too many distractions for the eye and too many things for the eye to focus on will serve to not recognize the logo, not remember it and not let it represent your brand as easily as possible. Try and represent your brand as best you can with a punchy and simple logo. Why is design so difficult when it should be so simple? Your logo should be able to thrive in a variety of different contexts, just like Nike’s logo, through pure simplicity.

If you’re coming up with a logo from scratch or redesigning an outdated but effective one, you should keep it simple and in tune with your brand. Keep things appealing visually, whilst also retaining a clean and simple design. A good design tip is to make sure your logo appears strong in black on a plain white background, or with a duo-tone. As an example, consider the Windows logo - what is it about this logo that retains the brand image over time, even as the logo has undergone several design changes? 

The simple and digital feel of two windows shows that the brand is at the forefront of the digital age, and will continue to be through the rest of time. It’s a statement that is easily read from the logo in its simplicity. A simple logo will also fit harmoniously with other materials that your company produces.


2. Where Will the Logo Go?

Your logo will appear is a wide variety of locations, it's important to have it right

As a part of the design process, one needs to consider just where the logo will go within your brand, and how this will appear among other materials? You may have a logo that would look great on a poster, but wouldn’t work well on a business card, so you’ll want to think it over to visualize where your logo will be. Think about flexibility and where your logo can work, and where it can’t.

Deliveroo recently took major design steps to simplify and more accurately represent their brand story given that most of their users work with smartphones. This is a good example of thinking about where your logo will go - failing to grasp this, as your brand is growing, can lead to difficulties further down the line. Deliveroo may have been thinking about the fact that their logo would have looked good on a delivery motorbike bag; however, most people are seeing it online via their phone and app. 

The result of their change was to take a complex drawing of a kangaroo carrying food to a much more minimalist abstract shape depicting the kangaroo’s face – this can work well and be placed in all sorts of places now that it is a whole lot simpler. Something may look good on a motorbike bag that might not necessarily be appealing on an app - redesigning for a smartphone use was the clever solution. If you fail to grasp this at first, this could result in a lot of future failure for your brand further down the line.


3. A Design that Lasts Through Time

A logo should not be designed to be trendy, it needs to be timeless

The best thing one can do is try and stick to a design that lasts through time - something iconic and timeless that people can remember forever. A common mistake is that brand's design logos are trendy, but these trends won’t last forever. The best approach is not to go down a trendy feel and look because it won’t work over a long period of time, and we can expect that you’re in it for the long haul. However, you’ll want to pay close attention to the fact that if you choose something too classic and timely, there is a good chance that a lot of other brands have also used a similar design and also it may not fit in with your brand value. Think about your brand and its message more than what the trends of the year are. You will want your logo to shine and engage through every year.


4. But... Update the Design When it Needs to Be

The ford logo has evolved over time, most noticeably twice in 1912 as the initial redesign was not well received.

Your company may change over time and even though you want your logo to be timeless, it won’t last forever. To stay as up to date as possible, whilst also keeping your theme current, one needs to occasionally change their logo to keep up with the times. If your logo has been rather successful in the past, it’s not ideal to significantly change from the design you’ve already been using for a whole, so sometimes just a simple change of type or a slicker icon will make your logo more appropriate for the current times.

A good example of this is with Marriott hotel’s recent shift from an old to a newer look, whilst also refraining from giving into current trends. The logo was redesigned, keeping their giant “M” but also making the other text within colored black as opposed to red. This logo is now a whole lot more modern and wasn’t a great shift from the original, but it certainly packs more of a punch. 


5. Don’t Copy Clichés

All these company logos are too similar for any of them to stand out from the crowd

When designing a logo, one should make a serious effort not to use clip art or copy other people’s work. The final approach to any logo design should be that you don’t copy cliché work and come up with something unique; otherwise, your logo will look like someone else’s and won’t help cement the brand image. You’ll need something that’s instantly recognizable and not confused with someone else’s brand.

Your logo should have some form of original art that tells the audience what the company is and how their ethos shines through. Sure, you can draw inspiration from other logos, but make sure your work is unique and not just a copy of something else.

Definitely, don’t try and emulate commonplace forms of art in your logo such as clipart. This will cause your logo to have an amateur and childish appearance, without being special in any way at all. If you want something that’s memorable, it needs to be special. Your logo will want to make an instant click with whoever is looking at it. Make it stand out from your competitors in an instant – don’t make your audience have to think about how your logo is similar to something else. 

Conclusion

Approaching a logo designing process isn’t a walk in the park, it’s a walk along several different paths in one’s mind, exploring different possibilities whilst always trying to channel the audience into the direction you want them to go in. Take note of the five tips above to help you do well on your way, ensuring that you have a cutting edge and unique design that will engage your audience in an instant.

Remember that your design should aim to depict your brand and ethos in a way that is instantly recognizable without any thought. You should have a logo that packs a punch but is also simple and visible, wherever you decide that you want to use it.

We hope that you have fun in your creative process and create a logo that your company can look back on with pride through the ages.

About the Author:

Richard Nolan is a professional educator and team building coach, sharing his experience in spheres of writing, blogging, entrepreneurship, web design and psychology. Currently, Richard works as an editor-in-chief for essaywritersite.com. Follow him on Facebook


Why Your E-Commerce Business May Be Losing Customers
This article and connected infographic will highlight how to solve the problem of losing customers

In the earliest days of online shopping, selling to customers via the Internet was a novelty. Simply offering customers the ability to buy anything online was enough to drive new business to many retailers.

Today, things have changed. What was once revolutionary is now commonplace, and e-commerce is something most shoppers expect retailers to offer.

One of the biggest reasons why e-commerce sites fail is related to simple design flaws...other times, e-commerce businesses stumble because their sites ask for too much information

In this new landscape where e-commerce is the norm, it takes more than a website to get people interested in buying from a retailer. Understanding visitors’ behaviors and what makes them choose one website over another is critical for any e-commerce business, especially when it comes to reasons that drive away customers.

For instance, one of the biggest reasons why e-commerce sites fail is related to simple design flaws. Whether the website is too confusing to navigate, too buggy to function properly or simply visually unpleasant, bad design can ruin an e-commerce business faster than almost anything. E-commerce businesses need to invest in high-quality web design to ensure that customers don’t have an excuse to go with a competitor.

Other times, e-commerce businesses stumble because their sites ask for too much information. People often are sensitive about the amount of personal information they put out online, and an e-commerce site that asks for too much information can be a turn-off. If e-commerce businesses simply removed one field from their online forms, for example, it could make a tremendous difference in the number of customers they retain.




E-commerce isn’t the future anymore — it’s here and now. The novelty of online sales is no longer a selling point, and e-commerce businesses have to be willing to put in the hard work necessary to make their sites the best they can be. This infographic contains the most common problems e-commerce businesses have — and what they can do to solve them.

Author bio: Matt Wollersheim is Vice President of Sales at Performance Card Service, where his focus is on general marketing, client relations and development of new processing channels.  


These series of updated articles aim to provide you with everything you need to know about on 3D modelling and graphics. In 3D graphics, elements are visualized by creating three-dimensional models out of them. The final image is rendered from a virtual scene that utilizes several elements which are familiar from real life such as lights, materials and cameras. 3D graphics can be seen in multiple different forms such as an image, an animation or real time visualization inside of a computer game. If you are interested in a career in animation or gaming then this series is especially relevant for you!

We recommend reading this articles in the order presented if you are a beginner, however they are designed in such as way as that they are relatively independent of each other.

Select an area of 3D modelling to get started...




The creation of 3D graphics is a complicated process and therefore is, in my opinion, easier to understand when discussed in small pieces, hence this 8 article series. we hope that you find it useful and as always we welcome your feedback.