Drive More Organic Traffic To Your Blog With These 7 SEO Techniques

The rate at which SEO techniques are changing is really high. With millions of people searching for answers on Google every minute of the day, the search engine giant has upped its game to give its users better results. The search engine is working continuously to train itself to understand and analyze web pages for their quality and rank them accordingly. Prioritizing getting listed on the first page of a search is obviously given to paid ads, and topping on the first page makes things rather difficult for websites that depend solely on organic listings. To get your blog to appear on the top results of a search engine, you need not be a professional Search Engine Optimizer or a Digital Marketer. By understanding how a search engine determines whether any landing page is worthy of being shown first, one can optimize the content to better perform in the test. If you’re thinking about why there are little to no footfalls on your pages, you will most definitely drive more organic traffic on your blog with these 7 techniques.

Interesting User Experience

Google knows how to test the quality of a website based on people’s interaction with your page, and this is the reason why a poor-quality website is less likely to rank. If your website is slow to load, looks amateurish, outdated, or the one that is untrustworthy, people are bound to bounce back to the search engine result pages (SERP) in the attempt to find the information they’re looking for on another website. Think about that for a minute. In order to grab a user’s attention and keep them interested all at once, you must strive to improve the user experience for the visitors on your blog. You can improve user experience by making readable posts and by adding relevant links or visual media to illustrate your points in each post. Keeping your visitors’ attention is highly important because the average time spent by users on your website also affects your search engine rank. Always take your time to format the content on your blog because the better the content appears, the more likely a user is to stop and read through it.

Mobile-friendly Design

Your blog’s responsiveness to a desktop version is as important as how it is as responsive to mobile devices. The mobile compatibility of a website matters regarding its ranking on a search page. Statistics show that 77% of Americans own a smartphone, and around 80% of them use search engines daily. Most of the users who shop online use their smartphones instead of visiting a physical store, and the use of smartphones when shopping online gives the users the advantage of reading reviews and comparing prices. In the month of March 2020, Google announced that it’ll primarily be using its bots to crawl through mobile sites before crawling their desktop versions. As a result, you should always focus on the mobile version first when you decide to develop your website or blog. A good mobile-compatible website will provide more conversions than a better-looking desktop website. All in all, your mindset should be like Google: mobile first!

Target Your Audience

Using content that focuses on a select few keywords can help your blog reach the audience who resonates the most with that particular topic. However, don’t expect your blog to reach the top of the search engine results by overusing a certain keyword. Every single word in your blog must be relevant to both the topic and your readers. Research thoroughly about your audience to learn their traits whether it is their age, location, or interest. Doing research beforehand will help you know your audience better and create content that is helpful with the visitors’ queries. If you don’t make an effort to understand your audience, then you risk the chance of not getting results and clicks on your blog. To understand the importance of search engine optimization and get insights into the traffic visiting your page, you can use online tools like Google Analytics and Google Optimizer. It may seem like numbers and charts at first glance, but their easy-to-understand interfaces make them very valuable for your blog’s performance. We’ll learn all about that further.

Focus On The Local

To build further on our point of properly targeting your audience, you must always do your research on location-specific keywords. Half of the users use search engines to find local information that includes local stores, addresses, numbers, and such things. It is good for your business to focus primarily on local SEO and directory listings as it’ll help potential customers who reside in your store’s vicinity to locate and even visit you. It is crucial that all the information about your business that is listed on search engines like Google or Bing are up to date. Problems may arise if your business’ information on a search engine is outdated or incorrect. You can start by using a free-to-list service like Google My Business for updating your information like opening hours, locations, and acceptable payment methods. Remember to change all local listings every time something changes. To make sure that you’re actively reaching your desired audience is to target the keywords that local people around you are searching for. Do your location-specific keyword research and create a new landing page to focus specifically on that, if need be. That way, you can ensure that your services reach the local audience without fail!

Quality Of Content

As we discussed before, Google is evolving with its ever-evolving user base. The algorithm of the world’s biggest search engine is continuously adapting as well to its users’ needs. If you’re a blogger, your content needs to be intentional. By intentional we mean - what the users expect, what are they looking for, and what kind of content would best help answer their questions. Researching about keywords alone can’t help, you also need appropriate context surrounding the keywords. If you have a lot of content on your blog, you can organize them under sections based on the topics. By putting relevant pieces of content together, you can increase the conversion rate of your blog. The reason is that people looking for answers for a certain topic are always interested in learning more. If your blog is properly organized, it’ll help the users find all the relevant information in one place and in turn increase your conversion. You’ll not only satisfy your users but also turn your blog into a better resource and increase the chances of better rankings.

Backlinks

Links are probably one of the most crucial things for search engine optimization. That’s the reason why you must be careful with the amount and type of links you use on your blogs. Spamming links on your blogs, also known as the Black-Hat SEO, can hurt the chances of your blog’s rank and such behavior can also result in your blog being blacklisted by search engines. You can use tools like MOZ to analyze the score of the links you’re adding to your blogs. Usually, links with low DA are unlikely to increase your blog’s value. That said, links with older domains have been known to show better results (You can thank us later). The links that achieve high rankings due to the quality of content are extremely effective. However, avoid using only high-profile sites because you may find a better value on smaller sites as well.

Measure Your SEO Performance

Utilizing the tools of analytics and optimization is what you must do to the best of your abilities if you wish to improve your overall marketing strategies. These two factors are the most crucial part of the SEO process, as these tools are used to understand what type of content appealed the most to the visitors, what parts of the blog are faulty, which part of your blog was mostly ignored, and which keywords worked the best for you. You need to understand the system in depth to make improvements and use them to your advantage. Tools like Google’s Data Studio helps you aggravate all the data about your blog’s performance such as traffic, conversion rate, and rankings in a single interface. By keeping track of your blog’s progress, you can determine the effectiveness of your SEO strategy. Depending on where you stand, you can improve or overhaul your tactics for better results.

Search engine optimization can be a tricky task if you’re not aware of what affects your page’s ranking. Your blog must have a smooth interface that is easy to interact with, fast to load, and informative without being extra. Before you create your blog, think first about your audience: what are their needs, what queries does your blog answer, and the quality of your content, because these are the things that matter the most. Keep your content organized into clusters based on topics. Have diverse backlinks on your blog as well that have a good SEO score. Target local searchers and location-specific keywords to tap into the audience near you. Always keep a check on your blog’s SEO performance and strive to improve your marketing tactics to help your blog perform better!