Why Effective Web Design Is Needed for Your Business Success

A modern world is online. Most probably, you won't find a person disagreeing with the fact that the world wide web is now used everywhere from international relations to a person's private life. Bloggers can influence public opinions via the Internet. Students choose who to ask for academic help after checking the information from essay writing reviews. Whenever a person needs to know, buy, or say something, they go online.


What does it mean for modern businesses? Everything is simple: if potential customers can't find your company on the web, it doesn't exist.

Fine, you’ve got a website. Is it enough for a business to become successful? Unfortunately, no. Having a site is okay, but there’s one more thing. That page is your company’s face for modern customers. To turn a visitor into a client, a face has to be attractive.

What determines the attractiveness of a particular website is its design. Mostly, people tend to perceive the world "design" as "the way something looks like." When speaking of a website design, it's rather "the way it works." Now, let's find out how to make your website work effectively.

First Steps Towards Understanding Effective Web Design

Creating an effective design for a business website is pretty similar to selling goods to your clients. To give them what they want, you should know what they need first. Using this principle for website designing means knowing how exactly a regular user perceives and explores web pages.

The first thing you should understand here is pretty simple, but it may still shock someone: a visitor looking at your company’s website never aims to study all the information placed there. This means that visitors:

  • Don’t enjoy your cool design decisions and innovations;

  • Don’t read the text content through to enjoy your style;

  • Don’t pay attention to smaller elements and funny hidden tricks.

What do they do then?

People scan certain zones of your website and look for particular “anchors” to hook up with. In fact, you mostly have two to five seconds to “catch” the visitor’s sight. That’s your moment of truth. If they didn’t like what they saw within that tight timeframe, you'd doubtfully sell them something ever after.

5 Effective Web Design Points


Regarding the things mentioned above, let's define the main principles of effective web design. Here are six moments you should be aware of to create a modern, functional, and attractive page for your business.   

1. Structured Page

Most probably, you checked many websites of successful companies to gather some design concepts that work. How frequently did you see pages looking simply, like the one telling of speedypaper reviews? I bet there were quite a lot of them.

Why is that so trendy? Designers of such websites cared about a pages’ structure. Keeping up with the particular simplified concept, they made every element stay in certain places and look ordered.

Maybe, such websites look simple, but their effectiveness is huge because of the comfort they provide for the user. When thinking over the design of your company's site, make sure it has a clear and understandable structure. A user should see where the edges of a particular content block are.

2. Attention Focus

Every webpage has two types of content: static and dynamic. It is right to use each type's main elements to make conscious, thought out graphic accents for the visitor's eye. Make them see exactly what you want to show first.

The designers came up with a concept describing the user's attention when he or she scans the website long ago. They called it the "lizard brain." Simply put, you should think of a visitor as a gecko. Your main goal is to make that lizard see particular content and then click certain buttons.

Keeping that in mind, it’s obvious that an eye-catching purposeful image will be much more effective than a huge text block in most cases. In turn, text content phrases highlighted with bold, italic, or underlined fonts become spottier for the user’s eye than usual wordy walls.

Working on the concentration of a visitor's attention is especially critical to construct an effective website. In particular, you might want to invest much time in positioning, coloring, and designing call-to-action buttons.

Aiming to succeed as a company with an excellent website, do everything possible to keep that balance between pictures and text contents. Less experienced site creators frequently add visuals with the hope of making visitors' engagement higher. Try not to do that.

3. Readable Font

The phrase "playing with fonts" became a meme among web designers long ago. It may be tempting to try "something original," but experienced top-class professionals reasonably suggest everyone refuse to go too far.

Simplicity is the key here again. To make the text readable, it is better to display it in the simplest way possible. Keep your creativity to spend it on other web-design things. “Times New Roman” will cut it quite well enough in most cases.

4. Well-Crafted Copy

Regardless of your business's direction, the website audience comes to your site while hoping to get some info they require at the moment. So, a high-quality copy is a must.

Good copy is the instrument to keep every separate visitor on the page engaged pretty much longer. When the copy is well-processed, they'll keep reading about your company. This means they're more likely to try buying your products or services.

Many beginning online business managers tend to underestimate the weight of copy. Meanwhile, it can be a perfect marketing instrument that sells.

5. Unified Style

This is important for any website that aims to stay in a user's memory and especially critical for business projects. The style of your webpage is probably the central element of your branding in the modern world.

A balanced, stylish visual improves the user's experience and makes them remember your website for good. Support the general concept with similar frames, likely shapes, shadows, sizes, etc.

6. Discreet Color Palette

Modern displays can show millions of colors correctly. However, it is better to limit your creativity here again. The entire appearance of your website should look soft and pleasant. Try not to burn the eyes of your visitors with extravagant color schemes. The recommended maximum is 5 colors.

Why Web Design is Critical


Now, after we discussed the most important points of good web design, it is time to think about why its meaning is so high. Here below are five main reasons for web design's importance for the success of your business nowadays.

1. First Impression

As we mentioned already, turning a visitor into a customer begins right after they visit your site for the first time. Their first thoughts about your company depend on what they see on the website. It takes them several short seconds to judge you, your goods, and your business that way.

2. Search Engine Optimization (SEO)

The indexation of your site by search engines of Google, Yahoo, Bing, and all else depends on the content appearing on the site. Consequently, things you publish depend significantly on practices used to create and maintain the web design elements and overall picture.

3. Attitude to Customers

This is a bit likely to that reason mentioned in the first impression point, but still worth noting separately. In fact, visitors will conclude their thoughts about the client's treatment by the company by analyzing the business's webpage.

For the audience, the fact of you investing zero time and effort to design your site well means you don't really want to help them solve their problems. Oppositely, an up-to-date, good-looking, and "brandy" site is the sign of your care about a visitor.

4. Audience Trust

Let’s be straight: people refuse to trust websites that are designed poorly. For instance, while choosing among top essay writing services, a student is more likely to place an order on a flawlessly designed and most user-friendly site.

Why so? It's because they care about their money. Poor design makes potential clients think that the site is a scam. It's that simple.

5. Keeping Up with Competitors

If you didn't know that till this moment, I've got a thing you definitely need to understand. Your most successful competitors are already investing in the design of their sites a lot. That's a big factor in their success, either current or future.

Even if you are holding your market positions with some other effective instruments, your business will most likely lose this competition without proper web designing optimizations. Pages of your competitors looking more attractive and trustworthy will bring them more leads which used to prefer your company before.

Those leads will remain yours if you'll be able to stay on the track of this constantly accelerating race. Being the first on the next lap will make your success even bigger.

Don’t neglect web design. Proper maintenance of your online presence and appearance will pay off for sure.

Why Effective Web Design Is Needed for Your Business Success Why Effective Web Design Is Needed for Your Business Success Reviewed by Opus Web Design on November 11, 2020 Rating: 5

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