Brand Management in the Cloud


Current and continuing advances in technology have meant that businesses today have a myriad of resources and techniques available for brand management and brand development. After having created a viable product and a good brand, the key is to manage the brand, ensuring that it is able to maintain and develop those related aspects that define it amongst your clientele and customers.


Above all else, the advancement of cloud computing technologies has opened up a wealth of marketing, analytics, and brand management opportunities. Marketing gurus can now use the already integrated Cloud computing structure for marketing their goods and services in an integrated fashion across all cloud-based platforms. It is a boon for marketing firms, and for businesses out there, it will be important to understand this emerging sector of marketing.


The capabilities that the cloud offers will allow you to properly manage your brand and marketing campaign. A cloud marketing campaign will include your brand's website and all your social media channels, shopping applications, and any other digital marketing channels used. The aim of a cloud marketing strategy is to find your clients and customers where they are, be it on social media, checking their mail, or on a website, and ensure that they are able to interact with your brand and your business in a manner that makes sense to them. The end goal is to build your brand while also encouraging further sales and increased revenue.

 
The cloud can help give you a far better overview of your business, and the processing power of cloud computing can give you the option to analyze data and then use that to make better decisions regarding the company. The cloud can give you unrivaled insight into your business and help you understand it like never before.


Marketing and the Cloud, the Available Tools

There are specific cloud-based marketing platforms that specialize in cloud and digital marketing, wherein you will be able to build a complete marketing campaign for your business. As with any other managed service, you need to be in the know so that you can choose the aspects of a campaign that are specifically suited to your business and customers and choose the specific platform that offers these in the configuration that your business requires. The information that follows is aimed to provide a clear yet simple means of understanding the basics of cloud marketing platforms. These cloud marketing platforms will generally include the following.


Integration between the various social media platforms: Social media integration is where your business's social media is seamlessly liked to your website or blog and any other media platforms. Cross promoting your various channels so that they can be frequently used, shared, and explored. The more time potential customers and clients spend on your websites and other social offering, the more familiar they become with your brand.


DAM, a digital asset management system: This is implemented by allowing you to store, manage and access digital assets from anywhere at any time using the internet or a dedicated app. Having such a storage and access system for marketing information and products ensures ease of use and will allow the information to be sent out in as simple a process as possible. New technologies allow for the integration of the DAM into your emailing operations. A professionally managed and established data access management system will form the basis of an email, messaging, and even hard copy marketing campaign.


Analytics: With so much data being available on your customers, it is pertinent to have a cloud marketing system that can gather, store, and then use customer data. The nature of customer visits, the length they spend on your cloud offerings, and the percentage of these that are then converted into sales are but a few of the pertinent stats that a good cloud marketing campaign should provide. The gathering of data is only one step in the analytics process, and a professional marketing platform should then be able to turn such customer data into subsequent targeted marketing for these already engaged customers.


Personalized marketing: A great cloud marketing strategy must be able to provide your business personalized information on your customers and then use this to develop personalized messages and content for your customers and clients.

Prior to any such marketing that entails customer data to be gathered, ensure that you have approval for collecting and storing customer data and that the local privacy and GDPR govern your chosen service provider in this regard.


Key Tips for Good Cloud Marketing



Cloud marketing isn't an easy thing to get right the first time, and for that reason, it's worthwhile to spend some time learning more about it. Here are some important tips to help you make the most of your cloud marketing and ensure that your business thrives on this ever-expanding software.


Have a clear strategy: Your business brand development and marketing must be driven according to a clear plan. Know who your audience is and what technology channels they are using best to get your brand and business message to them. Your strategy should be developed with the marketing service provider you have selected and will form the basis of any agreed contract or managed service.


Have a niche: There are plenty of businesses out there that will be doing similar things to what your brand is doing, so it's important to ensure that your business has something that helps you stand out among those crowds. If it's not your price point or customer service that allows you to differentiate from others to attract an audience, a specific niche will give your business more character, more focus and make you more attractive to a specific set of customers. When finding a niche for your business, make sure to spend time looking at your current audience and target audience and figure out the demographics that emerge in there. Researching and analyzing your audience will make it clear what niche you need to focus on.


Highlight benefits, not features: Talking about all the things that your business can do might sound like the right thing to do in terms of marketing; however, simply mentioning the features of your services or product isn't the most optimal way to market yourself. When people look for a service, they're not necessarily fixated on what makes a product amazing. Instead, consumers are selfish individuals and are more inclined to elicit a response for services that detail how using the product will benefit their life. For example, for a business that offers scheduling and time management solutions, don't focus too much on how your software can integrate multiple calendars into one, instead talk about how doing this can make a business more efficient and can make managing their workload a lot easier.


Plan for mobile: With over 60% of all media consumption in the US being done via smartphone or tablets, a modern-day marketing campaign needs to be primarily available for mobile. More people than ever before access the internet from smart mobile devices, and as such, if your marketing strategy does not have mobile at its heart, it will not be successful. Mobile should not, as in the past, be an afterthought or the second phase of development, mobile must be first, and the materials developed specifically for mobile.


Use a cloud-based data asset management system: If you are marketing in the clouds and on social media, then it makes perfect sense and will assist the seamless nature of the campaign to have a professional Data Access Management System. Keeping all your digital marketing materials in one place with immediate access will make sending it out and accessing it a simple process.


Be on top of your security: If your materials, customer data, and communication strategy are conducted online and in the cloud, you need to be mindful of your cybersecurity. Anything in the cloud needs to be protected.


Have good communication: It's likely that when working on the cloud, some of your staff will be working remotely from others, and therefore won't have the luxury of easy verbal communication. Make sure that your business has good communication channels and procedures to ensure that information is shared effectively.
 

Try multiple marketing methods: No one method is going to make your cloud business thrive in isolation. Instead, your marketing strategy needs to incorporate a multitude of different methods to give you a greater potential reach. From social media marketing, SEO, paid adverts, email marketing, and more, be sure to at least try all the options available to you. There will be marketing channels that might not work out for your business for a variety of reasons, so make sure to analyze your options to find what will work best for you.


Yes, there is a myriad of marketing methodologies that can be used in the cloud. Although the technologies exist that have very clearly shown results, it is still important for the business to ensure a clear understanding of these technologies and then to use these appropriately as part of a clear marketing strategy.
Brand Management in the Cloud  Brand Management in the Cloud Reviewed by Opus Web Design on July 22, 2021 Rating: 5

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